Samsung Electronics Company Ltd. , a global leader in mobile technology , announced the launch of the “Swarovski for Samsung” exclusive collection of fashion accessories with Swarovski crystals for the Samsung Galaxy S5 and Gear Fit .
Cooperation under the name “Swarovski for Samsung” is a continuation of the successful partnership of two brands in the field of fashion accessories concluded during Mercedes-Benz Fashion Week in New York. With this collection , for the first time in over 100 years, Swarovski company cooperates in large scale, which fully integrates its branding in the collection.
“Given the fact that fashion and technology are intertwined, Samsung aims to support more than ever expressing through technological innovation and significant partnerships”, said Li Jongh, executive vice president of global marketing for the IT and mobile devices from Samsung. “The collaboration with Swarovski within this beautiful collection of accessories for the devices, is a reflection of our desire to provide customers with an experience that expresses their personality and specific tastes”.
Collection case for Samsung Galaxy S5 decorated with crystals and pendants for Gear Fit is a special blend of Swarovski craftsmanship and Samsung’s technological expertise. With the help of a special design process, Swarovski crystals are perfectly integrated into the cover model for the Samsung Galaxy S5, with crystal effects combined in one design, which is a special feature of the design.
Gear Fit pendants are specially designed to offer users the ultimate versatility in technological experience. Pendants are available in a choice of colors and styles, and each can easily adapt and combine, which users can express their personal taste, even when you change them for different occasions. Colors include brown pendants, gold and crystal. Badges appear in the forms connected and individual hearts, crystal skull, the skull of anthracite, crystal stars, blue stars and gold lips.
Collection “Swarovski for Samsung” will be available on Samsung Online Store on http://store.Samsung.com on 8 May in Korea and advance into China. After that, sales will follow in the UK. From 22 May, the collection will be available on Samsung selling points.
“Samsung and Swarovski want to offer high quality products in the market, and we’ve achieved together with a collection of ” Swarovski for Samsung”, said Christoph Kargruber, executive vice president of global marketing at the company Swarovski.