Striking a balance between quality and quantity of backlinks provides the best SEO returns


Once upon a time gathering, many backlinks would have won you accolades from search engines and your ranks in SERP would soar.  It was the time when the manner of acquiring links did not matter for bettering SEO performance. This was the time when aggressive link acquisition campaigns involved in all kinds of clandestine black hat practices with complete disregard to ethics. Times have changed, so also the search engines. Google in its quest to put an end to unfair competition in link building launched Penguin, the algorithm update that became a game changer. Google has always denounced manipulative link building practices, and Penguin was the official endorsement for it. Penguin has brought to an end the dark days of link schemes and keyword stuffing that had given a bad name to SEO.

Quality over quantity

The mandate of Penguin is clear –  the number of links is of lesser importance while the quality of links is what Google considers for awarding ranks to websites.  To know more about what experts have to say about link building and its role in SEO, visit the website You have to acquire high-quality links in sufficient quantity to impress Google about the value of your site.  It makes no sense to open the floodgates to allow links of all kinds flow to your website. Instead, you have to target specific links by judging its quality and then create a list of a decent number of quality links. While quality is supreme for backlinks, you cannot dismiss the power of numbers either. Striking a balance between the two is what you have to achieve for finding favors with search engines.

In this article, we will try to distinguish between the impact of quality and quantity of links and provide tips for earning links with the purpose of enhancing the authority and increasing the flow of traffic to websites.

Links are votes that point to domain authority

Google judges the quality of websites by looking at the authority it demonstrates in its domain for which it has to depend on how others perceive the website. What others are telling about the site is what Google makes out by looking at the type of links that reaches it. Only when others find the website valuable, they would offer links to it. Therefore, the links reflect the authority of the site that conveys value. On the other hand, Google considers links as votes in favor of websites that demonstrate its worth to others. Therefore, it is also important to earn a sizeable amount of votes to impress Google about wide acceptance of the site.  You can ignore neither quality nor quantity when planning a link building campaign, but it all starts with quality in mind.

Links have to be relevant

One of the most basic characteristics of a good quality link is not its intrinsic quality but its relevance to your website.  If your business is about shoes, an excellent link coming from a fashion business website would be of no use. Look at the link and evaluate the site from where it comes to know how much relevant it would be for you.  Only if you find it relevant, proceed to assess its qualitative aspects before you decide to retain the link. A relevant link would look very natural to Google, and it would receive proper recognition.

The pace of gathering links matters a lot

Link building takes time, as you have to scrutinize the links for relevance and quality before accepting it. Only after matching various criteria, you could accept links, and it is a time taking process. Every website has its own pace of building links, and it follows a certain pattern for each website that sets the trend. If you suddenly break the trend by accelerating the process too much, it would make Google suspicious about your intentions. Sticking to a steady pace would be more convincing to search engines.

Pay attention to link attributes

Align your link building process with the guidelines set by Penguin so that you adhere to the best practices. You have to pay attention to link building patterns in addition to understanding its relevance and intent. This would ensure that your views about link building match with the expectations of search engines. Good quality links emanate from authoritative websites that people trust, and the goodness would automatically pass on to you. After all, Google knows that birds of a feather flock together and you enjoy the benefits of being in good company. The authority of your website gets a boost, and the donor receives wide exposure. The trust that the other website reposed on you passes on the audience that starts trusting your site.

Tips for building links

When you launch a link building campaign based on a well-thought strategy, you stand to earn links on your own by improving the quality of your website content.

  • You could begin by sending out impressive emails to request for links. Create short and crisp emails that express your business like the intention of connecting with the website for mutual gains. Create compelling website content that would make the target website eager to offer a link to you.
  • You have to approach websites with discretion by considering its relevance for your business. Consistently reach out to prospective websites that can offer links without fearing rejection. Do not restrict your approach because even big and reputable sites could be interested in linking with you depending on the value you provide.
  • Keep building your online authority and be relentless in your approach to gather quality links. Perseverance pays off, and you should have the patience to stay connected to the targets and keep communicating until you succeed in gaining links.

While your PR skills would help in link building, your ability to create high-quality content that people like to read, talk about and share would provide the best returns.  By building followers for your content, link building could become a breeze for you.


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